Are you looking to track your website’s keyword ranking in Google? Knowing where your website stands in the SERPs is essential to understanding the success of your SEO efforts.
Fortunately, there are a variety of tools and techniques you can use to check your keyword ranking in Google. Keep reading to find out what they are!
Step 1: Identify Your Keywords
The first step in checking your keyword ranking in Google is to identify the keywords you want to track. It’s important to focus on keywords that are relevant to your website and its content.
You can use a keyword research tool to identify the most popular keywords related to your website. Once you have a list of keywords, you can start tracking them in Google.
Step 2: Utilize Search Console
Google Search Console is a free tool that provides you with insights into how Google sees your website. It also allows you to track your keyword ranking in Google.
To use Search Console, you’ll need to add your website and then submit a sitemap. Once your website is verified, you can start tracking your keyword rankings in Google.
Step 3: Understand Search Results
When you check your keyword ranking in Google, it’s important to understand the different types of search results.
The most common types of search results are organic results, which are unpaid listings in the SERPs, and paid results, which are sponsored listings.
It’s important to understand how these different types of results can affect your keyword ranking.
Step 4: Analyze Your Competition
When you’re tracking your keyword ranking in Google, it’s important to analyze your competition. Take a look at the websites that are ranking for the same keywords as you.
Look at their titles and meta descriptions to get an idea of what kind of content they’re using to rank. You can also use tools like Ahrefs or SEMrush to analyze your competitors’ backlinks and keyword strategies.
Step 5: Monitor Your Position
Once you’ve identified your keywords and analyzed your competition, you can start monitoring your keyword ranking in Google.
It’s important to track your rankings on a regular basis to make sure you’re making progress. You can use a rank tracking tool or simply use Google to manually check your keyword rankings.
Step 6: Use Rank Tracking Tools
There are a variety of rank tracking tools available that can help you track your keyword ranking in Google. These tools allow you to input your keywords and then track your rankings over time.
They also provide you with insights into your competitors’ rankings, so you can get an idea of how you stack up against them.
Step 7: Make Use of Third-Party Tools
There are a variety of third-party tools that can help you track your keyword ranking in Google. These tools allow you to enter your keywords and then track your rankings over time.
They also provide you with insights into your competitors’ rankings, so you can get an idea of how you stack up against them.
Step 8: Use Chrome Extensions
Chrome extensions are a great way to track your keyword ranking in Google. There are a variety of extensions that allow you to input your keywords and then track your rankings over time.
Make use of them as you will be able to see and analyze your competitors’ rankings, so you can get an idea of the type of competition you are up against and how to tackle it.
Step 9: Implement UTM Parameters
UTM parameters are a great way to track your keyword ranking in Google. UTM parameters are snippets of code that you can add to your URLs, which allow you to track your keyword rankings over time.
This is a great way to track your rankings and get an idea of how your SEO efforts are paying off.
Step 10: Monitor Mobile Rankings
It’s important to remember that different devices have different SERPs. This means that your keyword ranking may be different on mobile devices than it is on desktop devices.
To ensure that you’re tracking your keyword ranking accurately, you should monitor your rankings on both mobile and desktop devices.
Step 11: Analyze Search Volume
When you’re tracking your keyword ranking in Google, it’s important to analyze the search volume for each keyword. Search volume is the number of searches for a particular keyword in a given period of time.
Knowing the search volume for each keyword can help you determine which keywords are the most popular and which ones you should focus on.
Step 12: Track Your Progress
Finally, it’s important to track your progress when you’re checking your keyword ranking in Google. You can use rank tracking tools to track your progress over time, or simply use Google to manually check your keyword rankings. This will help you understand which keywords are working and which ones need more work.
Checking your keyword ranking in Google is essential to understanding the success of your SEO efforts. Fortunately, there are a variety of tools and techniques you can use to track your keyword ranking.
From utilizing Search Console to using rank tracking tools and Chrome extensions, you can easily track your keyword ranking in Google and make sure that your SEO efforts are paying off.
