Search Engine Optimization is always something very crucial for the task of blogging and to be a successful blogger you are required to keep an eye on every move you make. When you make mistakes in terms of SEO you are yourself responsible for losing your page’s visibility and blog’s rank in the eyes of Google and so as the Internet. The algorithm being used by Google and several other search engines have some specifications that are required to rank a page and keeping your page in its line is your very own responsibility. However, there are a number of mistakes that people usually end up making in SEO but five of the most common mistakes that shall be avoided at any cost are provided below:
- Lack of Uniqueness in Content
It happens to be several times that when looking for something you visit different websites; about 70 percent of the websites are filled with the similar content. This is the biggest mistakes being made in SEO, you shall never copy the content of someone else instead it is the best thing to have a content of your own that is fresh and unique. Copying content from different websites ends up destroying your website ranking and at the same time might make you stuck in the copyright issue.
- Lack of Credible Links
Another very common mistake people made in SEO is the placement of links from resources that lack credibility. It is better that you get one link from a reliable resource rather than ten links from non-credible resources. The higher is the quality of the links on your blog the better will your rankings or else all your efforts will go in drain.
- Use of Anchor Text Links
Usage of anchor text links these days is somewhat risky because Google has issued a warning against it as it somehow results in penalties and has no positive impact on the blog. A number of SEO’s have been ruined because of too much or irrelevant anchor text links, it is better to either make use of relevant anchor text or avoid it in the second place.
- Inconsistency in Updating Website
When you work on SEO and you seem to become successful in it, the very first thing you might end up doing is start being inconsistent in consideration to your website. It is very commonly observed that once the website is being ranked in the best possible way and by way of the SEO skills bloggers have dragged a huge traffic they end up forgetting their website. People visit your page for your content and when you forget updating it regularly you end up losing the traffic and within no time will lose your rankings too.
In this regard, you may consider the example of a successful person in this field Neil Patel who lays a great stress ob being consistent in blogging. As per his views the biggest mistakes that bloggers make is they forget being consistent and lose the traffic they have created. His view that creating traffic is very difficult as compared to losing it is definitely the perfect piece of advice for all the bloggers.
- Headings Replaced with Images
Using images in your content is definitely the best practice to make your content interactive enough, but it can’t be a replacement of headings in anyway. When SEO’s use images instead of headings it seems to be the biggest turnoff for the visitors, it is important to give them a summed up version of the paragraph they are about to read to make their mind.