Conversion rate is a crucial term in the context of online business and to understand it carefully and completely is the key to success. In this field of online sales the conversion rate is the amount of people who turn out to be your real customers after landing to your page. Over a website that offers to sell something, numerous people land by way of social media, and search engines but not all the people landing purchase something, a few simply shut off the page right after landing, a few never find the products they were actually looking for and a few remaining ones are the real customers for you.
In the entire league of sales page conversion, the rate of conversion may either make you stand towards the road of profit or the well of loss. However, in this regard you need to focus on a few things that are related to your sales page and we have provided a snapshot below:
- Select the Right Kind of Headline
Headline plays a great role in attracting the customers, it is the headline that offers the first impression to the people landing and shall be catchy enough to attract them and keep them held in the first place. A headline that offers a call to action and has a purpose within it is the one that is likely to be visited for sure. So, make sure your headline have a call to action that drags the people right away to your page, some examples of these catchy headlines are provided below:
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- Use of Belches Button
Use of Belcher Button is commonly observed at numerous websites that offer sales to the people over the internet. It is observed that the chances of converting visits into sales turn out to be higher when people make use of Belcher Button. Considering the success rate of this button you can find yourself converting your 30 percent to 40 percent rate into 300 to 400 percent.
- Calm to Eye Font
The font you tend to use on your sales page must be easily digestible and nor not too loud to kick on the eyes neither too small that requires a binocular. The size of the font must stand around 12 to 14 whereas the type may be Calibri, Arial or Tahoma. People shall be in a position to enjoy it rather than leaving your page due to the undesirable font.
- Interaction via Images
Images play a great role in making the content the most interesting one, the images actually tend to have the capacity to interact with the people coming to your website. The images must be associated and relevant with the products and content and must define what you are selling so that the trust of the prospective customers builds. Moreover, the quality of the images being used by you shall be up to the mark so that the overall experience of the people coming to your website turns out to be a perfect one.
- Clear Details of the Products
When it comes to describing the products you sell you must keep yourself in the position of the customers and then describe accordingly. You must highlight every single detail of the products in a clear way that all the queries the people have in their minds get resolved and other than this every single feature is visible to them in the form of the description provided.
- Avoid Causing Distraction
It is better for you to provide a content to your customers that is clear and concise and free from all sorts of distractions. You must make sure that while going through the sales page the focus of the people does not shift and stay intact on your products. A number of times the different advertisements and clicks turn out to be a form of distractions that lead people to the pages they never wanted to be. So, make sure your page is free from all these things to retain people and convert them into customers.
- Focus on Targeted Traffic
Make sure you make the targeted traffic to get attracted towards you, in this case the traffic that is actually relevant to your page will come over and not the un-targeted traffic. When the traffic that has nothing to do with your page lands to your page all you get is a turn off as the moment they come to your page they find nothing relevant and leave away which at sometime destroys your position in the search engines.
- Customer Reviews
It is highly likely that the people who are interested in purchasing your products might find the reviews of your customers more reliable as compared to the descriptions provided by you. Therefore you must always make sure you have a section on your page which comprises of the genuine reviews left your customers to make other have a reliable choice to make purchase.
- Psychological Pricing Strategy
Pricing always plays a great role on the minds of the people and in this case you must also use the sensible tactics, for instance psychological pricing plays a strategy on the minds of people that the chances to convert them into customers are higher as per the researchers. For instance, if you state the price of your product to about $30.00 the chances as compared to the price stated $29.95 will be lesser, as something that might round off to $30 will appear to be of $29 somewhere that will hit the minds of people.
- Grab Attention
You need to make several different statements on your pages so that people might get attracted towards your page. Like the term, Limited Time offer is something that clicks the minds of people in a way that they have a fear that they might lose the products and might become curious to make purchases.