It is such a link, which links a website with other websites. The traffic of a website increases because of backlinks. Backlinks play a vital role in increasing the traffic of your website.
There are 2 types of backlinks.
- Dofollow backlinks
- Nofollow backlinks
Dofollow is a hyper link. If your website has dofollow links, the traffic of your site will increases. Dofollow backlinks play an important role in increasing the traffic of a website. When google boot crawls a website, it brings such websites in search result, which has dofollow links.
Nofollow link is ignored by google. Search crawler doesn’t bring forward the sites having nofollow links. Nofollow link doesn’t allow to follow search attribute.