You cannot hope to conduct even a very small business using a static website. You need to add and edit content on a regular basis so as to keep it fresh. You also need to make use of emails to market your products and services to your target group of customers. This is the reason why most of the entrepreneurs are today opting for websites with a content management system. There are many choices in front of you when it comes to CMS as there is open source as well as commercial CMS available in the market.
Open source content management systems
If you go for open source CMS, you are delighted as it is free of cost. Also, with millions of people using such a platform, you can also hope to get hands to latest technology and features. You can freely use the technology and even migrate it work on the platform that you are using. However, there are many shortcomings of an open source CMS. Though technology is available free of cost, you need to hire the services of an expert to integrate it to your existing platform. In fact, you can end up paying more than you do when you buy a commercial CMS. If you try to do it on your own, you would have to spend a lot of time and effort. Also, if there is a bug in this CMS, you cannot do a thing as it depends upon the company to fix it in its future updates.
Commercial CMS platforms
There are many commercial CMS platforms each with its own characteristic features and pros and cons.
Pros of a commercial CMS
- When you pay for the platform upfront, it is the responsibility of the provider to look after the bugs and the features you require in your set up. All you do is to explain your requirements and the seller comes up with a tailor made solution based upon the given CMS platform to you
- Commercial CMS platforms are more stable and give a more efficient performance as they have been thoroughly tested against bugs and loopholes. The sellers have 24X7 support to solve the problems of the customers
- Vendors of commercial CMS platforms take it upon themselves to provide all technical assistance and training so that the user is ready to make use of the system without any problems
Cons of commercial CMS platforms
- The price of commercial CMS platforms is high making them unaffordable for startups. Some of these systems also have upgrade costs that add to the expenses of small website owners.
- Commercial CMS platform cannot be integrated or moved to any other platform because of its closed nature
- As CMS systems that are commercial need to be high performing, they often lack cutting edge features. This is because deploying such features takes a lot in terms of testing in all environments.
It is up to you to choose the SMS platform depending upon your requirements.